Our Story

BARE started with a simple frustration: expensive skincare that promised a lot and delivered very little.
My brother-in-law — an engineer with an "I can do anything" kind of attitude — got the ball rolling. I jumped on the wagon, and together we set out to make something better: fewer ingredients, all of them doing something, nothing added just to look good on a label.
We used it ourselves for years before anyone else touched it. Then we gave it to friends and family. When they kept asking for more, BARE became a brand — and in April 2025, we opened it up to South Africa.
We're still small, and we like it that way. Every formula still gets asked the same question we started with: does this actually help your skin, or is it just filler? If the answer's filler, it's not going in the bottle.
That's still the whole philosophy today.
— Lara, founder of BARE